- Focus on Management -
HOW TO GET MORE SALES: #1 Recession Recipe for Companies
This email's 'RECIPE FOR DRIVING SALES' is something I trust you will find valuable and a worthwhile read - it is the first in my Focus on Management series.
Clearly today we are in the midst of very challenging economic times. Savvy effort, good luck and focused effort should get us all through, though it may take awhile before growth returns. Current thinking suggests surviving will require hanging in until at least this time next year.
A quick general recession survival guide for companies is this: if you think you are struggling or challenged in some fashion, (i) react early, (ii) get help/input from an objective 3rd party to make sure your dealing with your important, real core issues, (iii) anticipate things likely will workout somewhat less well than you expect, and (iv) play to find a way to insure you survive, no matter what.
Whether you run a company, know someone who does, or advise one, I'm sure that making the best informed decisions and maximizing corporate performance and valuation are as important to you as they are to me. I welcome your comments and invite you to share this email with anyone who might be interested in the ideas presented here.
Tony Johnston
President
Compass North Inc.
Competitive Intelligence, Growth, Corporate Renewal & Corporate Finance Management Services
Tel: 416-342-5652
www.CNiRapidResearch.com
www.CompassNorthInc.com
focused on key issues companies should pay attention to if they have mid-market-or-better aspirations
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> DRIVING SALES< Because driving more sales is 'the' solution of choice for most CEOs and people with responsibility for running significant sized companies, let's consider it as everyone' recession recipe #1. We'll do this even though in any given situation other issues like cashflow management and financing or the like maybe more important. The risk here is that the appeal of trying to drive quick top-line success can cause those in control to over-focus on this area while paying too little attention to more disruptive, otherwise important issues and causes for concern that might be manageable if addressed early enough before they become threatening or fatal. So, while driving more sales is such a proven and tremendous solution to the challenges many businesses, organizations, or executives face, it is best not to put all your organization's hopes for salvation on this single salvation formula. No one today really can be all that confident in any sales forecast. And no one, neither me, you, Bank Economists, or the Canadian or US Central Bankers, knows just how long this 'Great Recession' we are in will last. That is why you need to make sure you treat driving more sales as but one of number of recession survival strategies you employ. |
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3) bring in 'plug-in expertise' to drive change if more Have questions or need help, I'm available for a free consultation - call me: (416) 342-5652 or check me out via my personal website |
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• RECENT 'BIZ MONEY MATTERS' BLOG POSTS
available from BLOG.TONY JOHNSTON.BIZ
1) Focus on Cash: – BB$M Tip #2
In today’s tough economy, focusing on your cash on hand now and in the future, a key business basic, makes a world of good sense. Here’s why…… <read more>
2) Don't Lead Your Company into Trouble
I recommend entrepreneurs and senior executives check out How The Mighty Fall, the latest book from Jim Collins...<read more>
3) Do You Know Where You’re Headed?
You can’t use money brilliantly if you don’t know where you’re going! If your goal is over the horizon, or if you’re in the dark about your markets, competitors or customers, you really need good information fast! <read more>
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